A fresh perspective for established brands.
Your Brand Already Has a Story.
We simply make sure people notice it.
Duo is the collaboration of photographer Billy Delfs and Brian Willse, a brand identity design specialist. Together, they offer comprehensive visual identity services, including company photography and portraits, logo design, color palette development, visual brand style development and more. With experience across multiple industries, Duo is dedicated to making your brand stand out. Our goal is to emphasize your marketing strengths without rebuilding your entire brand.
Why work with us?
When you choose Duo, you're choosing a team with a combined 40 years+ of experience that dives into your brand's essence, audience, and operations. Billy and Brian work hand-in-hand with your decision makers to identify and address weaknesses or needs, creating a standout visual identity. With Duo, you get a seamless blend of creativity and strategy, ensuring your brand not only competes but leads.
Photography
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Identity Design & Refresh
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Brand Graphics
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Collateral
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Creative Direction
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Design & Images for Marketing
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Logo Design
Photography / Identity Design & Refresh / Brand Graphics / Collateral / Creative Direction / Design & Images for Marketing / Logo Design
Brand Identity
Logo Design & Refresh – Modernizing or evolving existing logos to better reflect a company’s growth and personality.
Color Palette Development – Crafting distinctive, on-brand color systems that support consistency across all media.
Brand Graphics & Visual Systems – Designing supporting visual elements that bring cohesion and flexibility to your brand expression.
Brand Collateral – Creating professional, on-brand assets such as business cards, brochures, signage, and digital templates.
Brand Guidelines – Building clear, comprehensive identity guides to ensure consistency across teams and platforms.
Photography
Brand Photography – People, spaces, and products captured in a way that feels real and refined.
Visual Identity Support – Photography and design that work hand-in-hand to reflect your evolving brand.
Creative Direction & Production – From concept to final delivery, I manage the process so you can focus on your business.
Design Integration – Support with website visuals, digital marketing assets, and brand collateral to ensure everything fits together.
How and When We Do It
At Duo, we understand the importance of consistency and freshness in your brand's visual and messaging material. That's why we offer flexible scheduling options, allowing us to build out multiple months' worth of promotional content on a bi-monthly, tri-monthly, or quarterly basis. We work closely with you to keep your brand's visuals and messages fresh and engaging throughout the year, ensuring your brand remains vibrant and relevant in the market.
Intro to Case Studies
The Power of Two
Billy Delfs
For me, great photography starts with understanding people. Before I ever pick up a camera, I want to immerse myself in a company's culture—to understand its values, its people, and what makes it different. Every business has a story worth telling, and my goal is to capture that story through authentic images that reflect the personality of the brand and the people behind it.
I believe the most compelling photographs are the ones that feel honest. Rather than relying on overly staged or posed scenes, I look for genuine interactions, moments of collaboration, and the quiet details that reveal how a company truly operates. Whether photographing employees, manufacturing processes, architecture, or products, my goal is to create imagery that feels approachable, purposeful, and uniquely yours—photography that not only documents your business but strengthens your brand.
Brian Willse
For me, great design starts with listening. Before changing a logo, selecting colors, or developing concepts, I want to understand what makes a company successful. I immerse myself in its story, its people, its customers, and the way it operates. Every business has strengths that deserve to be amplified—not replaced. My goal is to uncover those strengths and translate them into a visual identity that feels authentic, confident, and relevant.
I don't believe every company needs a complete rebrand. More often, a thoughtful refresh is all it takes to create new energy and a stronger market presence. By refining logos, color palettes, typography, graphics, and marketing materials, I help businesses evolve without losing the brand equity they've spent years building. The result is a visual identity that feels familiar to loyal customers, inspiring to employees, and compelling to the next generation of clients.Industries Served
Action Sports
Architecture & Construction
Building Products
Consumer Products
Education
Healthcare
Hospitality
Lifestyle & Apparel
Manufacturing
Nonprofit Organizations
Pet Care
Professional Services
Restaurants & Breweries
Retail
Software & Technology
Travel & Tourism
From manufacturing floors to boardrooms, breweries to hospitals, startups to century-old companies—we've learned that every organization has a story worth telling. Our job is to make sure people see it.
Ready for a Fresh Perspective?
Your company doesn't need to become something different.
It simply needs to look as exceptional as it already is.